Marketing Your Practice Through Social Media & Branding
A BCACC Lunch & Learn Webinar
Three RCCs share their insights on using online tools and social media to promote your practice, and how to communicate effectively and authentically in a digital space.In this one-hour conversation we looked at some top considerations:
- The different social media platforms and which ones to choose.
- How to market yourself.
- Using social media to engage and educate people.
- Planning out social content so that it does not lead to overwhelm.
- Creating a brand to be able to deliver a consistent and recognizable experience.
- A quick overview of the ethical way to use social media when promoting your practice
Are you a BCACC member? Be sure to login through the member portal to take advatage of reduced-pricing
$20.00
Course Content
About our Panelists
MARTINA NOVA
Martina works in Vancouver, BC in private practice. She is a registered clinical counsellor, and also a certified LENS Neurofeedback technician which she incorporates into her therapeutic services in addition to EMDR. Martina specializes in trauma, anxiety, and sex/intimacy. She has been very active on her social media page @novacaretherapy promoting wellness tips, information on her private practice, and using the platform to educate on social justice issues and what it means to be a therapist as a millennial.
CONSTANCE LYNN HUMMEL
Constance Lynn Hummel MA is an award-winning Psychotherapist, Leadership Coach, Certified Dare to Lead™ Facilitator, and Business Strategist. In addition to running her own thriving private practice for the past 11 years, she is also Founder at The Business of Helping. There, through virtual workshops, group training programs, and individual coaching, she has helped hundreds of counsellors plan, build, launch and grow their own practice practices.
LAUREL SWENSON
I am a Registered Clinical Counsellor working in Vancouver, BC. Counselling called me after a long career in communication design, a parenting career, and lots of bumps in the road along the way — all of which help me serve clients’ needs. I have a collaborative, non-pathologizing, mindfulness-based, emotion-focused approach, informed by neuroscience. Alongside my counselling practice, I am an abstract painter.