Mindful Marketing: Authentically Attracting Your Ideal Clients 

As a counsellor, you know that your work changes lives—but translating that passion and expertise into language that reaches the people who need you most can feel overwhelming, or even uncomfortable. Often when we speak about marketing, it can feel at odds with the authentic and compassionate connections you strive for in your practice.

Join us for a practical workshop that addresses that conflict. This workshop is created for counsellors who want to clarify their unique value and more naturally connect with the clients they are best equipped to help. Guided by Lindsay Carlson and Jason Scriven, you’ll explore how empathy and storytelling can help you communicate what makes your practice special, in a way that feels genuine and meaningful.

This workshop will help you:

• Identify the clients you are most passionate about serving
• Develop language and resources that gently invite those clients to reach out
• Approach the “first conversation” with confidence and warmth

No jargon, no pressure tactics—just meaningful skills to help you show up with clarity and authenticity.

About the Presenters:

Lindsay Carlson

Lindsay Carlson is a Senior Marketing Strategist and the founder of Mighty Ink Marketing. With 20 years of experience, she has helped hundreds of business owners and nonprofits create websites and marketing plans that attract customers. Lindsay has also led workshops and roundtables for marketers, nonprofits, and business owners, drawing on her real-world experience and training with top industry professionals to deliver marketing that helps others shine.

Learn more about Lindsay here.

Jason Scriven

Jason Scriven is a seasoned sales coach since 2015 with over 30 years of experience as a sales leader. He is passionate about helping non-salespeople reframe selling as a positive experience, and specializes in creating simple, effective sales processes for solo practitioners. Jason has reviewed hundreds of meet and greet calls with clients, encouraging professionals to recognize their unique value and attract clients who truly appreciate what they offer.

Learn more about Jason here.