If you’re reading this, you’re likely a counsellor who feels conflicted about marketing. Maybe you avoid it altogether. Maybe you’ve tried it and it felt awful. Maybe you’re doing it but it doesn’t feel like you.
Here’s the thing: The marketplace is crowded. Everyone is promoting themselves all the time. The noise is overwhelming, for you and for the people trying to find you. Most of what we’ve been taught about marketing feels pushy, manipulative, or deeply uncomfortable.
So we resist it. We avoid it. We do nothing. And the clients who need us most can’t find us.
This two-part workshop is for counsellors who want to cut through that noise and be findable—without scripts, without pressure, without selling out.
What You’ll Learn: How the learning will flow:
Step 1 – Pre-work video:
Before we meet live, you’ll watch a 60-minute video where Tad Hargrave lays out the Seven Fundamentals of Ethical Marketing. This gives everyone a shared foundation and a clear roadmap for how ethical, effective, feel-good marketing actually works.
This is to ensure that when we gather, we’re not starting from scratch. We’re ready to go Deeper.
Step 2 – Live sessions:
With the fundamentals in place, the two live sessions are where the real work happens. This isn’t another sit-and-listen webinar. We’re working with real questions and real obstacles from your practice.
When you get specific enough about who you’re for, you become findable. Your website stops sounding like everyone else’s. People read your words and say, “Oh my goodness. That’s me. I need to work with that person”
Together, we’ll:
Develop your unique Point of View in the marketplace.
Explore the resistance many counsellors feel toward marketing.
Look at niching as the way to cut through the noise so the right people can finally recognize themselves in your words. We’ll even address any resistance to the concept of niching!
Work with language for your “My Philosophy” page so your marketing sounds like you and feels like a genuine extension of your work.
The video teaches the overview.
The live sessions are for application, nuance, and helping you translate the concepts into words and decisions that fit your particular practice and the particular people you serve.
This workshop is for RCCs at any stage who want practical, ethical approaches to growing their practice and reaching the people they’re meant to help.
About Tad Hargrave:
Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again).
Since 2001, he has been weaving together strands of ethical marketing, Waldorf School education, a history in the arts, culture making, anti-globalization activism, an interest in his ancestral, traditional cultures, community building and supporting local economies into his work, helping hippies create profitable businesses that are ethically grown while restoring the beauty of the marketplace.
He spent his late teens being schooled in a mixed bag of approaches to sales and marketing – some manipulative and some not. When that career ended, he spent a decade unlearning and unpacking what he’d been through.
How had he been swept up in it? Why didn’t those approaches work as well as advertised? Were there ways of marketing that both worked better and felt better to all involved? It took him time, but he began to find a better way to market.
By 2006, he had become one of the first full-time ‘conscious business’ marketing coaches (for hippies) and created a business where he could share the understanding he had come to: Marketing could feel good. You didn’t have to choose between marketing that worked (but felt awful) or marketing that felt good (but got you no clients).
Since 2001, he has been touring his marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Instead of charging outrageous amounts, he started doing most of his events on a-pay-what-you-can basis. He is the author of sixteen books and workbooks on marketing.
Tad currently lives in Duncan, B.C. (Quw’utsun Territory), but is originally from Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House)) and his ancestors come primarily from Scotland, with some
from the Ukraine as well. He is now dedicated to spending the rest of his days preserving and fostering a more deeply respectful, beautiful and human culture.
Course Includes
- 5 Lessons
- Course Certificate
