Get Found Online: SEO for Counsellors

If you’ve heard of Search Engine Optimization (SEO), want to make your counselling practice easier to find online, and are willing to learn the basics—but aren’t sure where to start—this hands-on workshop is for you!

We’ve teamed up with Tedi from Searchlight Marketing to create a session tailored for counsellors and psychotherapists who want practical and tangible guidance on making their services more visible in search results.

In this session, you’ll learn:

• SEO Foundations: What SEO is (in plain language), how it works, types of SEO (on-site, technical, local, etc.), the future of SEO, and how it helps your practice show up in Google searches
  
• Setting up your site: How to set up your website’s primary pages so clients—and search engines—can easily find you and understand what you offer
  
• Content: How to write and format content for the homepage, service pages, and blog posts to allow for clarity and discoverability—including tips for writing winning blog content that is helpful and search-engine friendly
  
• Keywords: Simple ways to use keywords and local search strategies to connect with people who are searching for counsellors in your area, including identifying and using long-tail keywords that are easier to rank for
  
• Tracking Results: See what you are ranking for and where traffic is coming from to spot new opportunities

Whether you’re updating your website or want to make sure your content is formatted to get found from the start, this workshop will help you make confident decisions about your content so your practice can be found online.

This isn’t a tech-talk, and you won’t get lost in the weeds. Instead, we’re offering tangible, supportive guidance to refine your content and pages the right way.

About the Presenter:

Tedi Benza

Tedi Benza is the Founder and CEO of Searchlight Digital, an expert in SEO and search marketing, and has optimized over 100 counsellor websites. She is dedicated to making digital marketing accessible and effective for every client, using clear communication, integrity, and a hands-on approach to help businesses boost their online visibility and achieve real results.

Learn more about Tedi here.